The model behind the decision

We provide 3-way financial forecast models and decision-support tools for businesses that can't afford to get the numbers wrong - created by a CFA Charterholder with experience delivering models for IPOs, ASX-listed companies and complex strategic decisions.

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Revenue
4.2M
4.8M
5.6M
2
EBITDA
0.9M
1.1M
1.4M
3
Cash Balance
0.6M
0.3M
0.7M
4
Covenant Headroom
1.4x
1.1x
1.6x

Our Case Studies

Models built for real decisions

AUDIT-READYFY1 → FY5 FORECAST
01

Pre-IPO 3-way financial modelling

A forecast built to be audited line by line - granular enough for investigating accountants to sign off for inclusion in the Information Memorandum.

Read case study 1 →
STRATEGY AchosenSTRATEGY BDECISION MODEL60 MONTHLY PERIODS
02

Strategic scenario modelling

Two competing corporate strategies, one model, five years of monthly integrated forecasts - and a board decision made on evidence rather than instinct.

Read case study 2 →
CGU · RECOVERABLE AMOUNT1.4x0.9x1.1xAASB 136 · IMPAIRMENT TEST
03

Goodwill impairment modelling to improve process for auditors

A half-yearly impairment model that lacked clarity, rebuilt to a structure the external auditors could move through quickly.

Read case study 3 →
Our Services

Financial models built to support better business decisions.

Strategic Planning

Evaluate growth, investments and strategic decisions with confidence.

Integrated Forecasting

Build robust 3-way financial forecast models.

Business Valuation

DCF, acquisition and enterprise valuation models.

Investor Reporting

Models for investment memorandums and capital raising.

Group Consolidation

Consolidate complex multi-entity financial information.

Cash Flow Forecasting

Forecast liquidity and monitor bank covenants.

Client Testimonials

What our clients have to say

Campbell demonstrated a strong ability to translate complex assumptions into a practical, user-friendly model that enabled both management and auditors to clearly understand the key drivers, sensitivities and underlying valuation outcomes.
Head of Finance, ASX-Listed Education Company
Campbell is also highly responsive and communicates promptly throughout the engagement. His quick turnaround on changes and ability to adapt to evolving requirements enabled us to respond effectively to tight deadlines without compromising the quality of the work.
Finance Manager, ASX-Listed FMCG Company
Campbell is highly capable, commercially astute and a pleasure to work with. His attention to detail and commitment to producing a well-structured model were evident throughout the engagement.
Transactions Manager, Education Company
Campbell Kennett, Founder of Desk Clarity
Director

Campbell Kennett, CFA

Campbell founded Desk Clarity after building financial models at a Sydney-based boutique financial modelling firm, corporate valuation firm Lonergan Edwards and the BDO Brisbane Corporate Finance team. He has a Bachelor of Commerce (Finance) from Griffith University and completed an Honours year at UNSW.

Start with an introductory call

Bring your questions, current challenges or ideas for improvements and we'll spend the call discussing what type of Excel-based tool may be able to assist you.

Our Services

Bespoke financial models and decision-support tools

Every engagement begins with understanding your business, objectives and the decisions you need to make. We then build tailored solutions designed to provide clarity, confidence & actionable insights.

1

Strategic Planning

Evaluate the financial impact of major business decisions before committing capital. Compare scenarios, test assumptions and assess growth opportunities with models that support confident strategic decision-making.

Good fit if you're:

  • Evaluating a new investment or expansion opportunity
  • Comparing strategic scenarios before committing capital
  • Supporting executive or board decision-making with data
2

Integrated Forecasting

Develop fully integrated 3-way financial forecast models that connect the profit and loss, balance sheet and cash flow statement, providing a reliable foundation for budgeting, forecasting and long-term planning.

Good fit if you're:

  • Preparing your annual budget or rolling forecast
  • Replacing disconnected spreadsheets with one integrated model
  • Wanting greater confidence in future financial performance
3

Business Valuation

Build robust valuation models using recognised methodologies to support acquisitions, capital raising, strategic reviews, impairment testing and independent business valuations.

Good fit if you're:

  • Buying, selling or valuing a business
  • Preparing for a merger, acquisition or strategic review
  • Undertaking impairment testing or investment analysis
4

Investor Reporting

Present financial information with clarity and credibility through models designed for investment memorandums, board reporting and capital raising - helping stakeholders understand the drivers behind the numbers.

Good fit if you're:

  • Preparing for a capital raise or refinancing
  • Creating an investment memorandum or board presentation
  • Communicating financial performance to investors
5

Group Consolidation

Consolidate financial information across multiple entities into a single, transparent model, simplifying group reporting while maintaining accuracy, consistency and auditability.

Good fit if you're:

  • Managing multiple companies or business units
  • Needing consolidated financial reporting
  • Reducing manual consolidation and reporting processes
6

Cash Flow Forecasting

Forecast future cash flows, monitor liquidity and support lender reporting with models that improve financial visibility and help businesses manage funding requirements with confidence.

Good fit if you're:

  • Managing liquidity and future cash requirements
  • Reporting to banks or monitoring loan covenants
  • Planning funding requirements with confidence
How it works

Our Process

The Desk Clarity process: Initial Discussion, Solution Design, Proposal and Approval, Model Development, Review and Feedback, Delivery and Handover, Ongoing Support 1 2 3 4 5 6 7 InitialDiscussion SolutionDesign Proposal &Approval ModelDevelopment Review &Feedback Delivery &Handover OngoingSupport
1

Initial Discussion

We begin with a conversation to understand your business, the challenge you're trying to solve and the outcomes you need.

2

Solution Design

Together, we map out the model logic, assumptions, inputs, outputs and reporting requirements to ensure the solution is aligned before development begins.

3

Proposal & Approval

A fixed-fee or time-based proposal, project scope and estimated delivery timeline are provided. Once approved, development commences.

4

Model Development

Your financial model is built using industry best practice. Throughout the build, we keep you updated and clarify assumptions or business-specific requirements as needed.

5

Review & Feedback

A draft version is delivered for review. We work through any refinements, additional functionality or presentation improvements until you're completely satisfied.

6

Delivery & Handover

The completed model is delivered together with a walkthrough explaining the model structure, key assumptions and how to use it effectively.

7

Ongoing Support

As your business evolves, we can quickly implement updates, new reporting outputs or expanded functionality, ensuring your model continues to deliver value.

Your Questions, Answered

Everything you need to know before engaging.

How long does it take to build a financial model?

Most projects are completed within a number of weeks, not months. The timeline depends on the complexity of the business and the availability of information required. Simple models may be completed quickly, while larger models may require more time.

What industries do you work with?

Financial modelling principles are fundamentally based on mathematics, financial logic and business drivers - not industry-specific templates or requirements. We have experience building models across a wide range of industries including consumer products, technology, childcare, professional services and other sectors. Every business is different, but the underlying principles remain the same.

Who actually builds the model?

When you engage Desk Clarity, you work directly with Campbell from start to finish. There are no junior analysts, outsourced developers or handovers between team members. Campbell will be responsible for understanding your business, designing the solution, building the model and delivering the final product.

How involved do I need to be?

The purpose of engaging a financial modelling specialist is to save your team time. We structure the process so that we ask focused questions and extract the required information efficiently. Your involvement includes providing business knowledge, reviewing draft versions of the model at a high level and confirming that the model reflects how your business operates.

Can you work with my existing Excel models?

We can review and improve existing models, fix formula issues, improve structure and usability, add new functionality, rebuild models that have become difficult to maintain. Many businesses have models that have evolved over time. My role is often to turn these into robust, professional tools.

Will the model be easy for my team to use?

Yes. A good financial model should not require the person who built it to operate it.

Models are designed with clear inputs, logical structure, intuitive navigation, consistent formatting, error checks and a user guide. The objective is to create a tool your team can confidently use after the model handover session.

Why should I use a specialist instead of building it internally?

Financial models often become critical business tools. A poorly structured model can lead to incorrect decisions, wasted time and unnecessary risk. A specialist brings deep technical expertise, experience across a wide range of businesses, proven modelling frameworks and faster delivery. It also allows your team to stay focused on their core responsibilities.

What happens after the model is delivered?

The relationship doesn't end at the model handover session. Campbell remains available to answer questions and provide support after delivery, ensuring you have confidence in using your financial model. As your business evolves, the model can evolve with it. New reporting requirements, expanded functionality and additional analysis tools can be incorporated into the model over time, ensuring it remains a valuable decision-making tool rather than a one-off spreadsheet.

Not sure which solution you require?

Most engagements touch more than one of the above. Bring the actual problem to our call and we'll work out what the model needs to do.

Case studies

Every business has a different challenge

These case studies show how tailored financial models have helped clients make better decisions.

AUDIT-READYFY1 → FY5 FORECAST

Pre-IPO 3-way financial modelling

A forecast built to be audited line by line - granular enough for investigating accountants to sign off for inclusion in the Information Memorandum.

Read case study 1 →
STRATEGY AchosenSTRATEGY BDECISION MODEL60 MONTHLY PERIODS

Strategic scenario modelling

Two competing corporate strategies, one model, five years of monthly integrated forecasts - and a board decision made on evidence rather than instinct.

Read case study 2 →
CGU · RECOVERABLE AMOUNT1.4x0.9x1.1xAASB 136 · IMPAIRMENT TEST

Goodwill impairment modelling to improve process for auditors

A half-yearly impairment model that lacked clarity, rebuilt to a structure the external auditors could move through quickly.

Read case study 3 →
S1S2S3S4SEGMENTSGROUPLIQUIDITY

Group cash flow forecasting and multi-segment consolidation

Distinct business segments, each with its own model, rolled up into a single group view - so leadership could manage liquidity as one enterprise.

Read case study 4 →
£ / PALLETPER CUSTOMERDRIVER-BASED UNIT ECONOMICS

Operational modelling for an investor capital raise

A driver-based model built down to the individual customer, giving investors full sight of the unit economics and growth bottlenecks behind the raise.

Read case study 5 →
15COMPLIANCE DEADLINES · AUTOMATED

Scaling operations through compliance workflow automation

A modern client management tool that automates compliance deadline tracking end-to-end - replacing a manual process the firm had outgrown.

Read case study 6 →
RUNWAY24 mo5-YEAR OPERATING MODEL

Supporting a capital raise through investor-ready financial modelling

A dynamic five-year forecast with rolling actuals and investor-ready dashboards - built to show the business model and cash runway behind the raise.

Read case study 7 →
SITE-LEVEL CAPITAL ENGINECASH TIMING

Strategic capital planning for growth

A site-level engine that calculates capital needs per new centre and maps monthly cash timing - turning expansion plans into lender-ready schedules.

Read case study 8 →
EVP2P PLATFORM → ENTERPRISE VALUE

Creating an investor-ready growth story

A fully integrated 3-way model with automated actuals and a dynamic valuation module, linking platform growth directly to enterprise value.

Read case study 9 →
$£¥1MULTI-ENTITY · MULTI-CURRENCYGROUP AUD

Creating a global growth blueprint

A multi-entity five-year forecast that folds regional operating models and fluctuating exchange rates into a single, whole-of-business view.

Read case study 10 →

Your challenge doesn't need to fit a case study.

Every engagement starts with a unique business challenge. If your situation isn't reflected here, we'd be happy to discuss it and explore how a tailored financial model could help.

← Case Studies -
Case study 1

Pre-IPO 3-way financial modelling

A household-name Australian brand preparing to list on the ASX needed a forecast that investigating accountants could audit line by line before it went into the Information Memorandum.

ClientA household-name Australian brand
ObjectivePreparing for an Initial Public Offering on the ASX
RequirementA defensible forecast investigating accountants could sign off for the IM
The problem

Insufficient granularity for IPO scrutiny

The client's existing corporate financial models were too high-level to withstand institutional and regulatory due diligence.

  • Macro-level forecasting: previous models relied on broad percentage assumptions rather than operational realities.
  • Lack of contract clarity: the system could not break down projected revenue streams by individual contract or specific product classification.
  • Audit roadblocks: without a verifiable bottom-up structure, reporting accountants could not formally validate the forward-looking data required for the IM.
The solution

Collaborative, driver-based revenue and cost forecasting

We worked closely with the investigating accounting firm to map out their exact compliance and audit parameters before restructuring the forecasting methodology.

  • Granular operational model: a bottom-up framework that built revenue projections directly from customer pipelines and product types.
  • Justifiable cost drivers: COGS tied directly to volume outputs and operating costs forecasted by headcount and individual expense type.
  • Audit-ready architecture: every assumption designed to be transparent, supportable and explicitly tied to clear operational evidence.
The outcome

Granular driver-based financial forecasting tool

We delivered a comprehensive integrated 3-way model - income statement, balance sheet and cash flow statement - built for rigorous verification by the investigating accountants.

  • Historical alignment: auditors could easily benchmark forward-looking assumptions against the company's actual historical trends.
  • Margin and behaviour sanity checks: auditors could complete sense-checking, contrasting projected profit margins against historical customer purchasing behaviour.
  • Best practice model: the model had a clear separation of assumptions, calculations and outputs which made it easy to navigate and use.

A high-level forecast based on last year's results and growth rates was replaced with a bottom-up driver-based model.

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

← Case Studies -
Case study 2

Strategic scenario modelling

Two competing corporate strategies, one model, five years of monthly integrated forecasts - and a board decision made on evidence rather than instinct.

ClientAn ASX-listed company undergoing a comprehensive strategic review
ObjectiveQuantify the operational and financial impacts of competing corporate strategies
Requirement5-year integrated 3-way annual forecast model with monthly granularity
The problem

Rigid budgeting models and invisible cash flow risks

The company's existing financial planning tools were designed for static, short-term budgeting and could not evaluate structural business transformations.

  • Inflexible architecture: legacy models could not simulate material changes in operational strategy or structural pivots.
  • Missing 3-way integration: the tools lacked integrated balance sheet and cash flow forecasting, masking the true liquidity impacts of the proposed changes.
  • Unmeasured capital demand: management could not accurately stress-test the cash flow strain of the significant capital expenditure required for the rollout.
The solution

A tool for analysing multiple scenarios

We worked with the executive leadership team to design and build a highly flexible, monthly five-year integrated model capable of comparing multiple operating scenarios.

  • Scenario analysis: assumptions could easily be updated to evaluate different operating strategies.
  • Granular cash and profit metrics: full 3-way integration to evaluate long-term profitability, working capital cycles and funding requirements under each scenario.
  • Margin analysis: outputs allowed the user to understand the impact on margins of the various operating scenarios.
The outcome

Board-level certainty and long-term utility

The model gave the executive team and the board empirical data to confidently select their future direction.

  • Data-driven board approval: clear, defensible numbers used in executive workshops and presented directly to the board of directors to justify the chosen strategy.
  • Risk-mitigated decision making: management could move forward with full visibility into the company's future liquidity and capital constraints.
  • Continuous operational value: the tool proved robust enough to be permanently adopted by the finance team as the company's ongoing annual budgeting and forecasting framework.

"Campbell has a rare ability to simplify complexity. His models clearly demonstrate the key drivers of business performance, allowing decision-makers to understand not only the outcomes, but also why those outcomes are occurring."

Finance Manager · ASX-Listed FMCG Company · On This Project

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

← Case Studies -
Case study 3

Goodwill impairment modelling to improve process for auditors

A half-yearly compliance obligation that had become an operational liability - rebuilt from scratch to a structure the external auditors could move through quickly.

ClientAn ASX-listed education provider
ObjectiveA robust forecast model to be submitted to external auditors every half-year for mandatory goodwill impairment testing
RequirementCash flow forecasting model with valuation model built in
The problem

Low-confidence legacy models and audit friction

The existing forecasting tool had become an operational liability that was difficult to use during critical reporting windows.

  • Legacy complexity: accumulated changes and legacy formulas had left the model cluttered and difficult to navigate.
  • Low stakeholder confidence: stakeholders did not have full confidence in the outputs of the model due to its complexity.
  • Inefficient audit process: the lack of transparency made the model difficult and time-consuming to review and audit.
The solution

We rebuilt the model to be easy-to-use and easy to audit

We re-engineered the impairment model from scratch, adhering strictly to financial modelling best practice and audit standards.

  • Clear model structure: inputs, calculations and outputs were clearly separated to improve transparency and ease of maintenance.
  • Error-checking mechanisms: a comprehensive suite of automated alerts, balance sheet checks and sanity triggers that instantly flag logic anomalies or data entry errors.
  • Impairment-specific functionality: a valuation methodology tailored to the DCF and value-in-use formulas required for auditor sign-off was built in.
The outcome

Streamlined compliance and restored trust in the model

The new model turned a stressful compliance requirement into a seamless, high-confidence reporting process.

  • Restored management trust: executive leadership regained absolute confidence in the integrity of the forecasting outputs.
  • Auditor review made easier: the external audit firm benefitted from the model's ease of use and transparent logic.
  • Reduced reporting cycles: considerable hours saved for the finance team during half-year and full-year reporting, freeing them for strategic analysis rather than troubleshooting.

"Campbell demonstrated a strong ability to translate complex assumptions into a practical, user-friendly model that enabled both management and auditors to clearly understand the key drivers, sensitivities and underlying valuation outcomes."

Head of Finance · ASX-Listed Education Company · On This Project

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

← Case Studies -
Case study 4

Group cash flow forecasting and multi-segment consolidation

A large disability services provider operated multiple business units with very different operating models and required a forecasting model that provided a consolidated view to make group-level decisions.

ClientA large Australian disability services not-for-profit
ObjectiveA forecast model that brings multiple distinct business units into one consolidated view
RequirementGroup-wide cash flow forecasting without losing segment-level performance visibility
The problem

Fragmented visibility and siloed decision-making

Without a unified forecasting framework, leadership couldn't assess group-wide financial health, which left strategic planning disconnected.

  • Disparate business models: each segment had its own revenue drivers and cost structures, making standard aggregation difficult.
  • Isolated decision-making: financial decisions were being made at the segment level instead of considering the overall view.
  • Suboptimal visibility: the management team did not have a way to easily analyse group-level performance.
The solution

Best-practice modelling and dynamic group consolidation

We built a 3-way financial forecast model that accommodated both segment-level operational nuance and overall enterprise-level oversight.

  • Bottom-up drivers: customised revenue and cost forecasting logic tailored to the unique business model of each individual segment.
  • Consolidated group roll-up: automated aggregation of individual segment forecasts into a unified, group-level consolidated view.
  • Dual-perspective reporting: intuitive outputs that let stakeholders switch easily between granular segment performance and executive group-level summaries.
The outcome

Whole-of-business visibility and strategic alignment

The new model gave management clear, comprehensive cash flow visibility to drive proactive enterprise decision-making.

  • Enhanced executive decisions: management now had a tool that provided segment and consolidated outputs to inform everyday strategic and operational choices.
  • Improved forecasting methodology: management teams for each segment now had a bottom-up driver-based model to forecast revenue and costs.
  • Greater analytical insight: both segment-level performance and group-level results could be better monitored and analysed.

Leadership now had a tool that allowed them to manage siloed business units with group-level cash flow and liquidity in mind.

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

← Case Studies -
Case study 5

Operational modelling for an investor capital raise

An early-stage cold chain freight provider, scaling fast across specialised product lines, needed a driver-based model that could tell its growth story to prospective investors.

ClientAn early-stage cold chain freight services provider
ObjectiveA driver-based model to support a fundraising round and ongoing planning
RequirementA financial model that allowed for multiple business segments each with unique products and services
The problem

Rigid legacy models and ineffective investor communication

Inflexible legacy tools prevented leadership from clearly articulating the growth story and building trust with prospective investors.

  • Inflexible forecasting tools: existing models couldn't accommodate the different operational mechanisms and revenue drivers across product lines.
  • Product segment complexity: diverse offerings required distinct revenue and cost-of-goods-sold logic that legacy tools couldn't dynamically support.
  • Investor confidence: the team required granular, driver-based projections to demonstrate growth pathways and operational bottlenecks during fundraising.
The solution

Driver-based operational modelling tailored to each business segment

We built a detailed, driver-based operational model designed to forecast customer-level performance across distinct product categories.

  • Customer-level granularity: unit economics and revenue projections modelled down to the individual customer across varied product streams.
  • Tailored COGS methodologies: customised forecasting logic that accurately reflected the distinct cost structures and margin profiles of each service line.
  • Bottleneck and driver visibility: clear dashboarding that transparently showcased operational levers, growth capacity and unit-level economics to external investors.
The outcome

Strategic clarity and a successful capital raise

The model transformed investor engagement, equipping the leadership team with the tools to secure capital and drive future growth.

  • Successful capital raise: investors gained full transparency into the underlying business drivers and operational bottlenecks.
  • Enhanced strategic decision-making: leadership now uses the operational tool for ongoing strategic planning and internal capital allocation.
  • Financial planning capabilities: enhanced financial planning capabilities through improved forecasting, scenario analysis and decision support.

Clear visibility into unit economics, operational bottlenecks and key growth drivers assisted with successful capital raising.

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

← Case Studies -
Case study 6

Scaling operations through compliance workflow automation

A rapidly growing financial planning firm had outgrown its internal systems. It needed a modern tool that automated compliance deadline tracking and streamlined day-to-day administration.

ClientA rapidly growing financial planning firm with an extensive client base
ObjectiveCreate a user-friendly system that simplifies client tracking and streamlines day-to-day administration
RequirementAutomated compliance tracking and a streamlined client management workflow
The problem

Operational systems struggling to keep pace with growth

Rapid growth strained the existing internal tools, creating friction across client onboarding, reporting and critical compliance timelines.

  • Outgrown internal systems: expansion had rendered the legacy client management system inefficient and difficult to navigate.
  • Time-consuming compliance tracking: there was no quick way to track when mandatory compliance forms needed to be dispatched, signed and returned by clients.
  • Risk of missed deadlines: manual tracking exposed the firm to potential compliance slip-ups and delayed onboarding workflows.
The solution

Automated compliance tracking and an intuitive client management tool

We built a user-friendly client management tool designed to automate compliance deadline tracking and streamline administrative workflows.

  • Automated deadline notification: upcoming compliance obligations were automatically flagged, giving the team greater visibility and enabling proactive management of deadlines.
  • End-to-end form tracking: administration teams could monitor the full lifecycle of a compliance document, from initial dispatch to final signature return.
  • User-friendly dashboard: a streamlined dashboard provided clear visibility over upcoming client requirements, enabling the team to quickly identify priorities and take action before deadlines approached.
The outcome

Streamlined compliance management and improved customer tracking

The solution modernised the client management process, giving staff complete visibility over upcoming compliance deadlines.

  • Clear short-term visibility: administration teams can immediately identify and prioritise which clients need outreach for upcoming compliance procedures.
  • Improved customer tracking: an automated workflow provided clearer visibility over client progress, ensuring key actions and follow-ups were managed efficiently.
  • Superior usability and productivity: a time-consuming legacy system was replaced with an intuitive tool that reduced administrative strain and ensured on-time compliance delivery.

A manual compliance process was transformed into an automated workflow that improved visibility, reduced administration and ensured deadlines were consistently met.

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

← Case Studies -
Case study 7

Supporting a capital raise through investor-ready financial modelling

An early-stage technology startup preparing to raise capital needed a structured five-year model to articulate its valuation and growth trajectory to prospective investors.

ClientAn early-stage enterprise software company looking to raise capital
ObjectiveCreate a financial model that translated growth ambitions into a clear investor narrative
RequirementAn easy-to-use financial model that highlighted key financial information to investors
The problem

The firm did not have an investor-ready model to articulate its growth story

The absence of a dynamic forecast made it difficult for investors to evaluate the company's long-term potential and cash requirements.

  • Capital raise requirements: a model was needed that allowed investors to assess financial health and long-term viability before committing funds.
  • Driver-based forecast required: a flexible forecasting model was required to translate key business drivers into a growth outlook.
  • Decision-making uncertainty: founders lacked a tool that provided visibility into the critical business levers driving value.
The solution

A 5-year driver-based model with investor-ready dashboards

We built a robust, dynamic five-year operational forecast with integrated actuals and clear, investor-facing reporting views.

  • Long-term operational forecasting: a flexible five-year projection methodology that allowed management to flex key operational assumptions with ease.
  • Rolling actuals integration: functionality to import monthly actuals seamlessly, keeping forecasts aligned with real-time performance.
  • Transparent output dashboards: clean, executive-ready summaries structured to convey core financial metrics and unit economics clearly to investors.
The outcome

Investors gained clearer visibility into the business model and growth opportunity.

The model gave management actionable strategic insight while providing investors with clear transparency on the underlying business model, growth drivers and future potential.

  • Enhanced investor confidence: potential investors were provided with clear visibility into the startup's underlying business model.
  • Clarity on business drivers: leadership gained a data-driven understanding of the key levers that directly impact business value.
  • Smarter operational planning: management now had a tool to guide strategy, budgeting and capital allocation decisions.

"Campbell delivered a model that was robust, intuitive and easy to work with. As new information became available, assumptions could be updated quickly and the impacts flowed cleanly throughout the model, allowing us to assess different scenarios with confidence."

Founder · Technology Startup · On This Project

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

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Case study 8

Strategic capital planning for growth

A multi-site education provider scaling its network needed precise capital planning and time-phased cash flow visibility to secure funding from lenders and investors.

ClientA multi-site education provider operating across an extensive network of locations
ObjectiveUnderstand the capital requirements of opening new education centres as it scaled its footprint
RequirementLocation-level capital planning and time-phased cash flow visibility for financing
The problem

Unclear capital requirements and operating projections

Leadership required clear visibility into location-level cash needs so that they could structure optimal funding plans and negotiate terms with capital partners.

  • Uncertain capital requirements: it was difficult for management to calculate the upfront capital and operational ramp-up costs for opening new locations.
  • Complex cash flow timing: it was important to understand the exact timing of pre-opening capital expenditure against post-opening operational cash flows.
  • Operational complexities: each centre had unique operating characteristics that needed to be accurately reflected within the financial model.
The solution

A site-level model with time-phased cash flows

We developed a dynamic forecasting tool that calculated site-specific capital requirements and total cash flow across the rollout lifecycle.

  • Centre-level capital calculation: customised logic to determine funding requirements and projected performance for each newly planned education centre.
  • Time-phased cash flow projections: the precise month-by-month timing of upfront capex outflows, ongoing operating expenses and future revenue inflows.
  • Decision-support dashboards: clear financial outputs provided greater visibility into performance and enabled more informed strategic decision-making.
The outcome

Clear visibility into funding requirements and new centre performance

The tool let leadership manage liquidity proactively, negotiate favourable funding structures and execute site rollouts with confidence.

  • Optimised drawdown scheduling: capital allocation decisions aligned directly with the exact months drawdowns or investments were required.
  • Stronger lender and investor negotiations: capital-raising streamlined by giving partners clear, transparent and defensible expansion plans.
  • Proactive liquidity management: cash flow forecasting ensured that each centre launch would have timely funding while protecting group liquidity.

"The model allowed us to compare scenarios, challenge assumptions and see exactly which factors had the greatest impact on value. Just as importantly, it gave us a robust basis for discussions with management and external stakeholders."

Transactions Manager · Education Company · On This Project

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

← Case Studies -
Case study 9

Creating an investor-ready growth story

A peer-to-peer lending platform preparing for investor discussions needed a clear framework to communicate its business model, financial trajectory and enterprise value drivers.

ClientA peer-to-peer lending platform technology startup
ObjectiveArticulate the growth trajectory and value drivers to potential investors
RequirementA driver-based financial model linking performance growth to business value
The problem

Translating growth potential into valuation

Management required an intuitive, dynamic model to articulate the platform's valuation growth path and build confidence among potential investors.

  • Unclear value proposition: no structured financial tool to convey the platform's return profile, unit economics and long-term scaling potential to capital partners.
  • Limited insight into value drivers: management lacked quantitative visibility into how specific growth metrics and operational levers influenced target enterprise valuation.
  • Need for decision-support tools: the team needed a user-friendly tool that could be used for strategic planning without complex manual maintenance.
The solution

An integrated growth and valuation model

We developed a dynamic financial model that translated key growth assumptions into financial projections, valuation outcomes and a clear investor narrative.

  • Investor-ready model: an easy-to-use forecast model that linked operational assumptions and financial performance to valuation outcomes.
  • Automated actuals import: streamlined import functionality to update monthly actuals directly from accounting software exports.
  • Dynamic valuation module: interactive valuation logic linking key operating performance to enterprise value outcomes.
The outcome

Clear valuation insights and investor confidence

The solution enabled leadership to clearly communicate the platform’s growth potential to investors while understanding the key drivers influencing enterprise value.

  • Stronger investor engagement: a clear financial narrative helped investors understand the business model, growth trajectory and return potential.
  • Improved valuation visibility: management gained insight into the operational drivers required to achieve target enterprise value outcomes.
  • Ongoing strategic planning: a flexible forecasting tool supported regular performance analysis and informed future growth decisions.

"Campbell built a best-practice financial model that gave us real confidence when presenting to investors. Its clear structure allowed stakeholders to quickly understand the key assumptions, calculations and outputs, while giving us the flexibility to use it with confidence."

Founder · Peer-to-Peer Lending Platform · On This Project

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

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Case study 10

Creating a global growth blueprint

A rapidly expanding logistics company scaling across regions needed a unified framework to model long-term growth and evaluate global cash flow across currencies.

ClientA newly established, rapidly expanding logistics company
ObjectiveA decision-making tool to assist with scaling internationally
RequirementA consolidated five-year forecast spanning multiple countries and currencies
The problem

Fragmented global operations

Expanding across borders without a unified financial framework made it difficult for leadership to model long-term growth and evaluate group-level cash flows.

  • Multi-currency complexity: operating across countries meant the firm worked with multiple currencies and region-specific business models.
  • Disparate regional models: varying revenue models and service offerings across geographic hubs made whole-of-business planning and comparison difficult.
  • Future investment requirements: lacking a dynamic five-year forecast hindered the ability to articulate the long-term value proposition to investors.
The solution

A unified growth planning tool

We developed a five-year forecasting model that unified regional operating assumptions, currency impacts and cash flow projections into a single view of future growth.

  • Multi-currency framework: cash flow projections across countries that integrate exchange rate logic.
  • Tailored business models: distinct revenue drivers and cost structures accommodated for each operating region.
  • Whole-of-business roll-up: regional outcomes centralised into an integrated global view to support strategic decisions.
The outcome

Strategic decision-making and investor confidence

The solution gave leadership visibility over global operations, unlocking confident growth planning and preparing the business for future capital raising.

  • Multi-region management: leadership could monitor cash flows and allocate resources across regions effectively.
  • Data-driven decisions: clear visibility across service lines and geographies allowed for improved decision-making during scaling.
  • Investor confidence: a best practice financial model was built to articulate the growth story to future investment partners.

A unified global forecasting model provided leadership with clear visibility across regions, currencies and future growth opportunities.

Facing a similar business challenge?

Bring your questions to a call and we'll map out how a financial model may be able to answer them.

Client Testimonials

The value of a well-built model

These testimonials come from clients who trusted Campbell to deliver financial models for high-impact business decisions.

Campbell has a rare ability to simplify complexity. His models clearly demonstrate the key drivers of business performance, allowing decision-makers to understand not only the outcomes, but also why those outcomes are occurring. I have been consistently impressed by both the technical quality of his financial models and the way they are designed to support better decision-making.

His models provide a level of transparency that gives confidence the outputs can be trusted and readily reviewed as circumstances change. This makes it much easier to test scenarios, challenge assumptions and have meaningful strategic discussions based on reliable analysis.

Campbell is also highly responsive and communicates promptly throughout the engagement. His quick turnaround on changes and ability to adapt to evolving requirements enabled us to respond effectively to tight deadlines without compromising the quality of the work.

His models do not just calculate figures; they tell a clear story about what is actually driving value within the business. I would confidently recommend Campbell to any organisation looking for a financial modeller who combines exceptional technical capability with responsiveness, flexibility and consistently high-quality delivery.

Finance ManagerASX-Listed FMCG Company

We engaged Campbell Kennett to develop an impairment model, and the quality of his work exceeded our expectations. Campbell demonstrated a strong ability to translate complex assumptions into a practical, user-friendly model that enabled both management and auditors to clearly understand the key drivers, sensitivities and underlying valuation outcomes.

Throughout the project, Campbell's communication was excellent, deadlines were consistently met and any requested changes were incorporated efficiently and professionally. His technical expertise, attention to detail and commitment to delivering a high-quality outcome made him a trusted advisor throughout the engagement.

I would have no hesitation in recommending Campbell to any organisation seeking high-quality financial modelling expertise and a dependable, client-focused approach.

Head of FinanceASX-Listed Education Company

Campbell built an operating-asset valuation model that gave us real confidence in the strategic decisions that we needed to make. He truly understood our business and was able to convert complex operational and financial logic into a clear, practical valuation tool.

The model allowed us to compare scenarios, challenge assumptions and see exactly which factors had the greatest impact on value. Just as importantly, it gave us a robust basis for discussions with management and external stakeholders.

Campbell is highly capable, commercially astute and a pleasure to work with. His attention to detail and commitment to producing a well-structured model were evident throughout the engagement.

Transactions ManagerEducation Company

As we prepared for an investment process, it was critical that we had a financial model we could rely on. Campbell delivered a model that was robust, intuitive and easy to work with. As new information became available, assumptions could be updated quickly and the impacts flowed cleanly throughout the model, allowing us to assess different scenarios with confidence.

Campbell combined strong technical expertise with a practical understanding of what decision-makers need from a financial model. His professionalism, responsiveness and ability to produce a model that was both technically rigorous and genuinely user-friendly made him a pleasure to work with. I would happily recommend Campbell to any business seeking a financial modeller who delivers work of an exceptionally high standard while making complex analysis clear, transparent and easy to use.

FounderEnterprise Software Company

Campbell built a best-practice financial model that gave us real confidence when presenting to investors. Its clear structure allowed stakeholders to quickly understand the key assumptions, calculations and outputs, while giving us the flexibility to use it with confidence. He is meticulous, commercially minded and takes genuine pride in getting the details right.

FounderPeer-to-Peer Lending Platform

See the work behind the words.

Each of these came out of a specific engagement. The case studies set out the problem, the build and the outcome in full.

Campbell Kennett, Founder of Desk Clarity
Director

Campbell Kennett, CFA

I solve business challenges using Excel. Before launching Desk Clarity, I worked for a Sydney-based boutique financial modelling firm, a corporate valuation practice called Lonergan Edwards and within the BDO Brisbane Corporate Finance Team. I'm passionate about helping others have more confidence with using Excel. I have authored three professional education books and I host Excel training events in Sydney, Brisbane and the Gold Coast.

Background

  • CFA CFA Charterholder
  • Degree Bachelor of Commerce (Finance), Griffith University
  • Honours Honours year completed at UNSW
  • Author Wrote three professional education books

Career

  • Founder Desk Clarity
  • Financial Modelling Boutique consultancy
  • Corporate Finance BDO Brisbane
  • Corporate Valuation Lonergan Edwards
Why Finance Teams Choose Us

Combining financial modelling expertise with real-world commercial experience

Personal service from start to finish

You work directly with me throughout the entire project.

You'll have my direct contact details and can reach out whenever you have questions or need changes. Your project is never handed to junior staff or outsourced. I pride myself on responsive communication, fast turnaround times and implementing updates quickly as your business evolves.

A dedicated financial modelling specialist

Financial modelling isn't one of many services - it's my core speciality.

Years of experience across a broad range of industries allow me to solve complex modelling challenges efficiently and produce models that are practical, intuitive and built to last. Every model incorporates rigorous review processes and auditing techniques to ensure accuracy, robustness and reliability.

A process designed around you

The engagement is built to be as easy as possible for you.

I work around your schedule, including outside standard business hours when required, and minimise the amount of time and effort needed from your team. From initial scoping through to handover, I guide the process with proven systems that remove uncertainty and keep projects moving efficiently.

Solutions beyond financial models

Bespoke Excel-based tools for a wide range of business challenges.

Whether you need financial reporting, budgeting, forecasting, sales analysis, dashboarding, pricing tools or process automation, I build practical solutions that help businesses make better decisions and operate more effectively.

Work directly with Campbell, your financial modelling specialist.

No account managers, no handoffs to a junior analyst partway through. You work with Campbell from the whiteboarding session through to the final handover.

eBooks

Learn the skills behind every Desk Clarity model

Download our free eBooks designed to help finance professionals get better at Excel, PowerPoint and Word.

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The ultimate guide for creating incredible presentations.

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Evolve Your Excel

Learn everything you need to know to use Excel like a pro.

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eBook

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Save time and create more professional Word documents.

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Want someone else to build it for you?

Bring your questions, current challenges or ideas for improvements and we'll spend the call discussing what type of Excel-based tool may be able to assist you.

Contact

Start with a conversation

Every great model starts with understanding the decision behind it. Book a call to discuss your objectives, challenges and how we can help.

Send a message

Direct details

Emailcampbell@deskclarity.com
What happens next

1. We’ll get back to you within one business day - to confirm a suitable time for the call.

2. We’ll understand the decision behind the model - on a short Teams call.

3. You’ll receive a clear recommendation - outlining some potential solutions available.