Why This Was Created:

Getting clear on your purpose can be a monumental step in your life. I asked my friends, if you had $5 million in your bank account and didn’t have to go to work for the next few years, what would you do? Not many of them had answers, and some of them got offended. It seems like a lot of don’t ask our self this question, what do I really want out of life? What is my ideal life? What is my purpose and what am I doing here? This tool aims to help you solve that question and get clear on what you want out of your life.

How It Works:

This tool helps you think divergently about everything you want to have, do and be in your life, before allowing you to convergently narrow this down to the things that are your MUSTS. Once you have narrowed things down to the select few things you truly desire to have, be or experience in your life, it acts as a guide to help you achieve these things by asking the hard-hitting questions that will help get you there.

How I Use It:

Just before starting my business, I asked myself, what do I really want out of this? I knew I was about to put so much effort into building it, and I wanted to know what that would all be for. Before I blindly got caught up in this, and started doing it just for the sake that I was already doing it, I wanted to be clear on my WHY. I spent some time soul searching, and got certain on how I defined my purpose in life. I defined it as filling my life with as much deep enjoyment as possible. I thought of all the things I like doing, and then more importantly, all of the things I LOVE doing, things that bring me real fulfilment and deep enjoyment. Then I envisioned my life where I would have as much of this as possible, and called this my optimal life. I then worked backwards from there, and realised that building a brand is something that I deeply enjoy, and that the lifestyle this would bring would help me best fill my life with everything I want to be doing.

Quotes:

“What would you attempt to do if you knew you could not fail?” - Robert H. Schuller

“Always wake up with a smile knowing that today you are going to have fun accomplishing what others are too afraid to do.” - Mark Cuban